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Parents’ guide to technology
Helping parents to understand technology in all its various forms – from social networking to blogging and gaming – is one heck of a challenge. Vodafone asked us to help them to develop a website that told parents everything they needed to know to help their family stay safe and get the most out of technology. Working with Mumsnet and Empathise, we helped to develop a site that met parents’ needs.
“Working with Parent Focus helped us achieve real insights into parents’ needs and develop appropriate and effective responses to them. Their understanding of the parenting sector and understanding of the issues facing parents was a real asset to the project.”
Annie Mullins, Global Head of Content Standards, Vodafone.